In the News
Tactical Weapons Magazine
November 2010 by Andre’ M. Dall’au
Altama Mountain Hiker reviewed. View the full story in this PDF.
Boots That Tread
05/21/2010 by Eric R. Poole
Here are a few excerpts from the article "Boots That Tread" from the June issue of Combat Arms. You may view the full story in this PDF.
BEST CLASSIC - ALTAMA JUNGLE BOOTS
My first love affair might have been with a pair of black Altama Jungle Boots. They weighed less than the Caddies I eventually pitched across a set of telephone wires from a third-floor barracks window at Camp Lejune. Made of black Cordura and leather, these loved ones were resoled three times. They became a source of memories as they endured numerous Boot and Ute runs, the Crucible, Marine Combat Training (MCT), personal inspections, various schools and summer deployments...
BEST LIGHTWEIGHT DESERT - ALTAMA TAN DESERT MIL SPEC BOOTS
Desert Altamas are battlefield legends. In between these and my first pair of black jungles, I learned a number of lessons. When I arrived at my first grunt unit, I checked in with a new pair of popular brand-name lights and ran through the soles in less than two months. Soon after, heavy Gore-Tex boots were issued, but these caused a number of foot problems because they didn't breath. Years later, when I received orders to be part of the Operation Iraqi Freedom invasion, I was finally reunited with Altama...
You may view the full story in this PDF.
Atlanta Journal & Constitution
Military Supplier To Cater To Public
1/1/10 by David Markiewicz
Function, not fashion, has been the watchword at Altama Footwear, a 40-year-old Atlanta-based maker of shoes and boots for the U.S. military.
Now, though, the low-profile company is reaching beyond the battlefield with a new line of casual shoes called Panamoc that emphasizes aesthetics as well as performance.
While the leather, ankle-high shoes in tan, black, brown and sage are aimed at soldiers for off-duty wear, their looks could spur broader commercial sales.
That would be fine with company president and chief operating officer Jack McAllister, who says about half of Altama's sales come from footwear sold commercially --- that is, outside of contracts with the Department of Defense.
"It brings a tremendous amount of financial stability to our business when DOD [business] is lean, " he said.
McAllister said Altama is profitable and that revenues for 2009 will be about even with those of 2008 --- more than respectable in a tough economy. But finding new products to supplement government contracts is important.
Altama is in the middle of a five-year deal to provide hot weather combat boots to the Army. The Department of Defense said the deal is worth nearly $99 million, or about $20 million a year.
The company produces about 350,000 pairs of shoes for the military annually. That does not include commercial shoe sales.
Now, the company is waiting for word on a bid it put in to supply footwear to the Air Force. It has never been without a DOD contact since it first supplied boots to troops during the Vietnam War.
The Panamoc line was conceived earlier this year when Altama recognized soldiers' needs for a comfortable off-duty shoe that would complement a uniform. The shoes don't have to meet the strict military specifications required for combat boots, including full U.S. sourcing and manufacturing.
Previously, Altama's commercial sales were of its military boots, sold on the company's Web site or through its dealer network, usually to military families. Altama isn't counting on it, but the Panamoc line could reach a wider market.
So far, "feedback has been good, " McAllister said. "We believe it's a good opportunity."
Altama, Moszkito Expand Offerings
by Barbara Schneider-Levy
As some footwear companies continue to tighten their product offerings in a tough economy, brands such as Altama and Moszkito are instead venturing into new categories.
Military footwear producer Altama, a division of Tactical Holdings, is giving military personnel a chance to get step into something comfortable after a day in their combat boots. The Atlanta-based company is moving into new footwear territory with the introduction of Panamoc, a gored slip-on designed for everyday wear. The shoe features the brand's signature Sand Shark slip-resistant outsole, dual-density orthotic footbed and water-resistant leather and nubuck uppers.
Available in six colors and materials, the shoe retails for $99. The men's Panamoc, available in medium and wide widths, will hit stores in October, with the women's, available in a medium width, will follow in December. It is being targeted to both military retail outlets and mainstream retailers.
In a separate move, Moszkito, based in Scottsdale, Ariz., known for its collection of over-the-counter footbeds and Archy sandals with built-in arch support, has added a companion series of closed-up styles for men and women for fall.
Like the sandals, the new casuals include four styles for women and four for men, all with a removable footbed with 16-millimeter arch support, retailing for $80 to $85. Rounding out the assortment are two styles each for men and women that come complete with a set of three footbeds in varying arch heights, retailing for $110 to $120.
Delivery of the closed-up styles is set for later this month.
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